Fandor's Member Homepage
Role: UX | Visual Design
Goal:
- Increase member activity and film watching by redesigning the experience and features on the page.
- Provide more helpful content recommendations for specific user models.
Process
Competitive Analysis
1. How other services portray and display recommendations
2. Features other services provide
Crude WireFrames
Prototyping
Testing
High level goals
1. Validation of Information Architecture and Hierarchy of elements displayed
2. UX roadblocks - what’s not working
3. Feedback on aesthetics
Test 8 users: 5 existing members - 3 new users